You have a nice beautiful website, but does it generate Website ROI?
Let’s face it, websites can be gorgeous. But let’s be honest, as a business owner, you probably care more about what your website does for your bottom line than how stunning it looks (although hey, aesthetics don’t hurt!). That’s where website ROI comes in.
Think of ROI as the website report card. It tells you how much bang you’re getting for your buck – how much value your website generates compared to what you invested in building and maintaining it. Here at After Hours Creatives(that’s us!), we’re not just website designers, we’re website strategists. We want your website to be a star student, contributing to your overall business success.
Now, website ROI isn’t as straightforward as other investments. Unlike an online store where you can easily track sales, websites bring in value in all sorts of ways, some trickier to measure than others. Take brand awareness, for example. A well-designed website builds trust and recognition, but how do you put a number on that?
That’s why we focus on key performance indicators (KPIs) – the measurable things that tell us how your website is performing. Think of them as progress report grades for your website. Here are some of the big hitters:
How to Measure your website ROI?
That’s why we focus on key performance indicators (KPIs) – the measurable things that tell us how your website is performing. Think of them as progress report grades for your website. Here are some of the big hitters:
- Leads and Conversions: Did someone fill out a contact form, sign up for your newsletter, or download that awesome ebook you created? These are all conversions, and they’re a great sign that your website is moving people down the sales funnel.
- Engagement: Are people sticking around and reading your content, clicking on your calls to action, and coming back for more? High engagement is a good indicator that your website is interesting and informative.
- Traffic: The more visitors you have, the bigger your net is for catching potential customers. Plus, good traffic numbers help you rank higher in search results, which is like getting a gold star from Google!
How to Achieve your Website ROI?
So, how do you build a website that achieves those KPIs? Here are some of our secret weapons (well, not so secret anymore!):
- Aligned Goals: Imagine your website as a teammate. To be truly effective, it needs to be working towards the same goals as your business. Every design choice and feature should have a clear purpose, like increasing leads or boosting brand awareness.
- User-Friendly Focus: Think about your website as a conversation. You want it to be clear, easy to navigate, and lead visitors smoothly towards the actions you want them to take. Confusing layouts and hidden buttons are the enemies of a good website conversation!
- Conversions Generator: Whether it’s getting someone to buy your product, subscribe to your blog, or contact you for a quote, a conversion-focused website makes these actions clear and effortless. The fewer clicks it takes to get there, the better!
- Constant Improvement: Websites are living things, not museum pieces. The best ones are constantly evolving based on data and user feedback. Regular tweaks and updates based on your website’s performance report card keep it at the top of its game.
- SEO Savvy: Search Engine Optimization (SEO) is like giving your website a megaphone in the digital world. By following SEO best practices, you make sure your website shows up higher in search results, attracting more visitors organically.
- Built to Scale: As your business grows, your website shouldn’t become a burden. A well-structured website can easily adapt and expand with you, adding new features and content without becoming a tangled mess.
Investing in a website that delivers a strong ROI is an investment in your business’s future. By keeping these tips in mind, you can create a website that’s not just a pretty face, but a powerful tool that helps you achieve your business goals. And that’s something worth celebrating!
Some FAQ's about website ROI
Your website is up and running, and looking snazzy. But is it working as hard for your business as you are? Website ROI can feel like a confusing web (pun intended!), so let’s answer some common questions and shed some light on this important topic.
